Monetizing Twitter
In my mind “micro-blogging” is no different than you owning your own blog and making money from the ads that you put up from Google Adsense or any ad deals that you may have. Blogging is all about you, promoting whatever you want to your audience. If you choose to put ads on your personal blog, why shouldn’t you have the same ability on a site like Twitter?
There are currently two advertising models that are on Twitter. MagPie and Twittad.
Brief introduction to how Twittad works.
Twittad promotes a non-intrusive advertising model that gives Twitter users the ability to make money from the profile backgrounds. Advertisers can search via demographics, location and categories. And Twitter users ultimately have the final “yes” or “no” on if they accept the background ad.
Would you want to put 5,000 ads on your blog? Some might want to, but by placing ads on your background on Twitter I believe it is a great trade off for advertisers to reach a passionate community and for a Twitter user to make some extra money. That is the purpose behind Twittad.
Brief introduction to how Magpie works.
Magpie is an ad network for Twitter. Customers sign up and create campaigns which consist of magpie-tweets (i.e. ads). Twitterers allow us to post magpie tweets among their tweets and for them to get paid for it.
You're earning per magpie-tweet. Every magpie-tweet which appears in your timeline will be rewarded. The amount per tweet depends on the hotness of your tweet's topics and the number of followers you have.
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